Creative Director
Sophie Miller
Table of Contents:
Project Overview
Making fresh dog food feel local, honest, and easy to trust.
Pasture & Paws is a fresh dog food brand built around Willamette Valley farms, seasonal ingredients, and small-batch preparation. The identity was designed to make local nutrition feel warm, clear, and trustworthy across packaging, website, and weekly delivery.
Brand Strategy · Visual Identity · Packaging Design · Website Design · Digital Applications
Brand Idea
GROWN CLOSE.
EATEN FRESH.
DELIVERED WEEKLY.
A simple identity built around proximity, freshness, and the everyday feeding routine.
Visual Identity
A grounded identity system built around freshness, locality, and weekly care.
5. Packaging System
01. Fresh Dog Food Packaging
The packaging was designed to make fresh, local nutrition feel simple, natural, and trustworthy.
6. Seasonal Recipe System
02. Seasonal Recipe System
Each recipe can change with the harvest while the core brand structure stays recognizable.
7. Website Experience
03. Website Experience
The website turns the brand promise into a clear customer journey, from freshness and sourcing to portioning, delivery, and weekly routine.
8. Mobile Experience
03. Website Experience
Fresh food, explained clearly on mobile.
Keep this section visual. DTC food brands need to feel clear and easy on mobile.
9. Photography Direction
REAL FOOD. REAL ROUTINES.
Photography keeps the brand grounded in everyday feeding moments rather than overly polished pet advertising.
10. Digital and Social Applications
A recognizable identity across every digital touchpoint.
Focus on visual consistency, not long explanation.
11. Real-World Applications
From kitchen counter to weekly delivery.
12. Scalability Overview
DESIGNED FOR THE FIRST RECIPE.
BUILT FOR EVERY SEASON AFTER.
Pasture & Paws began with a fresh dog food product, but the system was designed to support rotating seasonal recipes, local sourcing stories, delivery communication, and future product extensions.
GROWN CLOSE.
EATEN FRESH.
DELIVERED WEEKLY.
READY TO BUILD A BRAND CUSTOMERS ACTUALLY REMEMBER?
Most teams wait too long to fix unclear branding. They launch new campaigns, tweak their website, and wonder why nothing feels consistent, or why customers don’t remember them.
You don’t need another “logo designer”.
You need a brand partner who thinks strategically, uncovers what makes you unique, and turns it into a system your entire company can confidently use.
At UXphoria, we shape scattered ideas into cohesive, recognizable brand identities, the kind that feel instantly clear, deeply memorable, and built to scale across every touchpoint.
If you’re ready to build a brand people trust, believe in, and come back to…
