How UXphoria works on Shopify and e-commerce projects
How UXphoria works on Shopify and e-commerce projects
How UXphoria works on Shopify and e-commerce projects
The brief gives us a starting point. It does not automatically tell us what should change.
The brief gives us a starting point. It does not automatically tell us what should change.
A focused product page project can stay focused. A broader Shopify redesign may need more diagnosis, structure, design and development. The process expands or contracts around the problem.
UXphoria is senior-led across strategy and design, with specialists joining where their depth is useful. We keep product thinking, content, UX/UI and implementation close enough that decisions can influence one another instead of becoming separate handoffs.
UXphoria is senior-led across strategy and design, with specialists joining where their depth is useful. We keep product thinking, content, UX/UI and implementation close enough that decisions can influence one another instead of becoming separate handoffs.
We start one layer beneath the brief
We start one layer beneath the brief
Clients often arrive with a solution already in mind.
Clients often arrive with a solution already in mind.
Redesign the store. Improve the PDP. Fix mobile. Build a landing page.
Redesign the store. Improve the PDP. Fix mobile. Build a landing page.
That may be exactly the right job. But a product page can feel weak because the product is difficult to understand. A mobile problem can begin with content hierarchy. A redesign can be unnecessary when the real issue is the offer, navigation or store structure.
So before deciding what to make, we look at what the customer needs to understand, where uncertainty appears, what the brand needs to communicate and what the business actually needs the experience to do.
So before deciding what to make, we look at what the customer needs to understand, where uncertainty appears, what the brand needs to communicate and what the business actually needs the experience to do.
If the problem is already clear, we do not manufacture a discovery phase to make the project look more strategic.
If it is not clear, we gather enough evidence to make the next decision responsibly.
If the problem is already clear, we do not manufacture a discovery phase to make the project look more strategic.
If it is not clear, we gather enough evidence to make the next decision responsibly.
If the problem is already clear, we do not manufacture a discovery phase to make the project look more strategic.
If it is not clear, we gather enough evidence to make the next decision responsibly.
For broader Shopify problems, that may lead into our Shopify CRO work. If the team genuinely does not know where the problem sits, a conversion audit can be the more sensible place to begin.
For broader Shopify problems, that may lead into our Shopify CRO work. If the team genuinely does not know where the problem sits, a conversion audit can be the more sensible place to begin.
A process that changes with the project
A process that changes with the project
There is a sequence to the work, but not every engagement needs every layer.
There is a sequence to the work, but not every engagement needs every layer.
The aim is not to make the process look comprehensive. It is to use enough process to make good decisions.
The aim is not to make the process look comprehensive. It is to use enough process to make good decisions.
1. Understand what is already known
We start with the business, product and situation around the work.
That can include what has changed, what the team wants to improve, how customers reach the store, which products matter most, what the brand needs to preserve and which commercial or technical constraints are already known.
Existing research, brand strategy or strong internal knowledge is useful input. We do not restart work simply because another agency might normally put it in phase one.
3. Structure the experience before polishing it
Once the problem is clearer, we work out how the experience should function.
That can mean information architecture, page hierarchy, navigation, product education, offer structure, content sequencing or the relationship between different parts of the store.
A complex product may need explanation before comparison.
A large catalogue may need better product discovery.
A campaign page may need to continue the promise that earned the click.
A PDP may need value, proof, variants and purchase choices to appear in a more useful order.
This is where strategy becomes something a customer can actually move through.
2. Find the evidence that could change the decision
The depth of diagnosis depends on the project.
Sometimes reviewing the existing experience and working closely with the client team is enough. Other projects may benefit from analytics, customer feedback, behavioural evidence, category research, content review or a closer look at the Shopify setup.
The point is not to collect research for its own sake.
We want to know what could materially change what we design, prioritise or leave alone.
We review important decisions with the client at the points where they actually matter, rather than presenting a finished system at the end and asking for approval.
1. Understand what is already known
We start with the business, product and situation around the work.
That can include what has changed, what the team wants to improve, how customers reach the store, which products matter most, what the brand needs to preserve and which commercial or technical constraints are already known.
Existing research, brand strategy or strong internal knowledge is useful input. We do not restart work simply because another agency might normally put it in phase one.
2. Find the evidence that could change the decision
The depth of diagnosis depends on the project.
Sometimes reviewing the existing experience and working closely with the client team is enough. Other projects may benefit from analytics, customer feedback, behavioural evidence, category research, content review or a closer look at the Shopify setup.
The point is not to collect research for its own sake.
We want to know what could materially change what we design, prioritise or leave alone.
We review important decisions with the client at the points where they actually matter, rather than presenting a finished system at the end and asking for approval.
3. Structure the experience before polishing it
Once the problem is clearer, we work out how the experience should function.
That can mean information architecture, page hierarchy, navigation, product education, offer structure, content sequencing or the relationship between different parts of the store.
A complex product may need explanation before comparison.
A large catalogue may need better product discovery.
A campaign page may need to continue the promise that earned the click.
A PDP may need value, proof, variants and purchase choices to appear in a more useful order.
This is where strategy becomes something a customer can actually move through.
1. Understand what is already known
We start with the business, product and situation around the work.
That can include what has changed, what the team wants to improve, how customers reach the store, which products matter most, what the brand needs to preserve and which commercial or technical constraints are already known.
Existing research, brand strategy or strong internal knowledge is useful input. We do not restart work simply because another agency might normally put it in phase one.
3. Structure the experience before polishing it
Once the problem is clearer, we work out how the experience should function.
That can mean information architecture, page hierarchy, navigation, product education, offer structure, content sequencing or the relationship between different parts of the store.
A complex product may need explanation before comparison.
A large catalogue may need better product discovery.
A campaign page may need to continue the promise that earned the click.
A PDP may need value, proof, variants and purchase choices to appear in a more useful order.
This is where strategy becomes something a customer can actually move through.
2. Find the evidence that could change the decision
The depth of diagnosis depends on the project.
Sometimes reviewing the existing experience and working closely with the client team is enough. Other projects may benefit from analytics, customer feedback, behavioural evidence, category research, content review or a closer look at the Shopify setup.
The point is not to collect research for its own sake.
We want to know what could materially change what we design, prioritise or leave alone.
We review important decisions with the client at the points where they actually matter, rather than presenting a finished system at the end and asking for approval.
Design should make the decision clearer without flattening the brand
Design should make the decision clearer without flattening the brand
UX/UI gives that structure visual hierarchy, interaction and character.
UX/UI gives that structure visual hierarchy, interaction and character.
Clearer does not have to mean generic.
Desktop and mobile are treated as related experiences, not one layout mechanically compressed into another.
Clearer does not have to mean generic.
Desktop and mobile are treated as related experiences, not one layout mechanically compressed into another.
We do not assume every Shopify store needs the same proof bar, the same page structure or the same collection of CRO patterns. We look at what deserves attention, what can wait and where visual design can strengthen product understanding, desire or perceived quality.
A page should be easier to use without losing what made someone want the product or choose the brand in the first place.
4. Keep the reasoning connected to implementation
A good idea can become a worse experience if the thinking behind it disappears during implementation.
Where Shopify development is part of the engagement, design and implementation stay connected. Theme behaviour, product data, content requirements or technical constraints can all change what the best answer looks like.
We would rather adjust an idea than protect a mockup that no longer makes sense.
If implementation sits with another team, the important design decisions still need to be clear enough to survive the handoff.
5. Check the real experience before it ships
The design file is not the finished experience.
QA depends on scope, but can include responsive behaviour, content, links, interactions, states and implementation consistency across the parts of the journey affected by the work.
After launch, some changes may need observation, measurement or further iteration. Others solve a clear structural or usability problem and simply need to work properly.
The method should fit the decision, not the other way around.
4. Keep the reasoning connected to implementation
A good idea can become a worse experience if the thinking behind it disappears during implementation.
Where Shopify development is part of the engagement, design and implementation stay connected. Theme behaviour, product data, content requirements or technical constraints can all change what the best answer looks like.
We would rather adjust an idea than protect a mockup that no longer makes sense.
If implementation sits with another team, the important design decisions still need to be clear enough to survive the handoff.
5. Check the real experience before it ships
The design file is not the finished experience.
QA depends on scope, but can include responsive behaviour, content, links, interactions, states and implementation consistency across the parts of the journey affected by the work.
After launch, some changes may need observation, measurement or further iteration. Others solve a clear structural or usability problem and simply need to work properly.
The method should fit the decision, not the other way around.
4. Keep the reasoning connected to implementation
A good idea can become a worse experience if the thinking behind it disappears during implementation.
Where Shopify development is part of the engagement, design and implementation stay connected. Theme behaviour, product data, content requirements or technical constraints can all change what the best answer looks like.
We would rather adjust an idea than protect a mockup that no longer makes sense.
If implementation sits with another team, the important design decisions still need to be clear enough to survive the handoff.
5. Check the real experience before it ships
The design file is not the finished experience.
QA depends on scope, but can include responsive behaviour, content, links, interactions, states and implementation consistency across the parts of the journey affected by the work.
After launch, some changes may need observation, measurement or further iteration. Others solve a clear structural or usability problem and simply need to work properly.
The method should fit the decision, not the other way around.
Senior-led where judgment matters
Senior-led where judgment matters
Senior involvement stays closest to the decisions that shape the project: problem framing, prioritisation, strategic direction, design judgment and important trade-offs.
Senior involvement stays closest to the decisions that shape the project: problem framing, prioritisation, strategic direction, design judgment and important trade-offs.
Specialists contribute where their depth is useful. Depending on the scope, that can include research, content, UX/UI, visual design or development.
A focused engagement may need only a small combination of disciplines. A larger Shopify project may bring several together.
The team is shaped around the work rather than making the work larger to justify the team.
The team is shaped around the work rather than making the work larger to justify the team.
AI helps us explore more. It does not get the final say.
AI helps us explore more. It does not get the final say.
We use it to support research synthesis, strategy exploration, information architecture and content structuring, visual exploration, prototyping, development assistance, localisation and QA.
We use it to support research synthesis, strategy exploration, information architecture and content structuring, visual exploration, prototyping, development assistance, localisation and QA.
It can help us organise information, examine more possibilities and challenge an early direction.
It can help us organise information, examine more possibilities and challenge an early direction.
It does not decide what the evidence means or which trade-off is right for a particular brand.
It does not decide what the evidence means or which trade-off is right for a particular brand.
Strategy, prioritisation, design judgment and final decisions remain human-led.
Strategy, prioritisation, design judgment and final decisions remain human-led.
The process should produce different answers for different brands
The process should produce different answers for different brands
Pasture & Paws
Pasture & Paws needed more than a standard product purchase flow.
UXphoria worked across e-commerce strategy, CRO-focused UX/UI, development and website copy, allowing the commercial logic, content and implementation to be worked through as one connected experience.
Osmos
OSMOS came to UXphoria with its brand strategy and visual identity already established.
There was no reason to manufacture another branding phase.
Our role began with content strategy and continued through e-commerce UX/UI and Shopify development, translating a complex wellness Protocol into an experience where customers could understand the system without having to absorb the entire product story at once.
You should be able to understand why a recommendation exists
You should be able to understand why a recommendation exists
Good process does not mean following a checklist more faithfully.
Good process does not mean following a checklist more faithfully.
It means making the reasoning visible enough that the client can understand it, question it and make decisions with us.
It means making the reasoning visible enough that the client can understand it, question it and make decisions with us.
If the evidence is incomplete, we keep that uncertainty visible.
If something does not need changing, we should be able to say that too.
If the evidence is incomplete, we keep that uncertainty visible.
If something does not need changing, we should be able to say that too.
If the evidence is incomplete, we keep that uncertainty visible.
If something does not need changing, we should be able to say that too.
And if the project needs less than expected, making it larger is not a sign of better strategy.
And if the project needs less than expected, making it larger is not a sign of better strategy.
Does every UXphoria project follow the same process?
Does every UXphoria project follow the same process?
No.
No.
The principles remain consistent, but the depth changes with the problem. A focused PDP engagement should not automatically become a full-store strategy project, while a complex redesign may require considerably more diagnosis and coordination.
We use the parts of the process that the work actually needs.
Do we need a conversion audit before working with UXphoria?
Do we need a conversion audit before working with UXphoria?
Not necessarily.
Not necessarily.
If the problem and priorities are already well understood, we can start from there.
A conversion audit is more useful when the team knows the buying experience could be stronger but is still unsure where attention or investment should begin.
Bring us the problem, even if the diagnosis is not finished
Bring us the problem, even if the diagnosis is not finished
You can come to us knowing exactly what you want to improve, or simply knowing that the current Shopify experience is no longer doing the product or brand justice.
We can start there.
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Let's build ✨
something great together
We want to make CRO accessible and show you quick, tangible wins. No upsells, no lock-in, just insights you can use right away.
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Uxphoria UG (haftungsbeschränkt)
Friedrich-Ebert-Straße 39, 68167 Mannheim, Germany
Email: marketing-team@uxphoria.com
Tel: 015679 794579
Copyright © UXphoria. All rights reserved
Let's build ✨
something great together
We want to make CRO accessible and show you quick, tangible wins. No upsells, no lock-in, just insights you can use right away.
Others
Uxphoria UG (haftungsbeschränkt)
Friedrich-Ebert-Straße 39, 68167 Mannheim, Germany
Email: marketing-team@uxphoria.com
Tel: 015679 794579
Copyright © UXphoria. All rights reserved
Let's build ✨
something great together
We want to make CRO accessible and show you quick, tangible wins. No upsells, no lock-in, just insights you can use right away.
Services
Others
Uxphoria UG (haftungsbeschränkt)
Friedrich-Ebert-Straße 39, 68167 Mannheim, Germany
Email: marketing-team@uxphoria.com
Tel: 015679 794579
Copyright © UXphoria. All rights reserved