Director
Min Bui
Table of Contents:
Project Overview
Project: Landing page high CRO
Platform: Responsive Web (Mobile-First)
Services: UX Audit, UX Strategy, CRO Architecture, UX/UI Design, Messaging & Trust Framework, Booking Flow Optimisation
“Most traders don’t fail because they’re lazy, they fail because they follow random signals with no structure. Coinvo helped us turn our knowledge into a clear system that converts visitors into disciplined traders.”
Coinvo Founding Team
The Client
Coinvo is a crypto education platform built for aspiring and intermediate traders who want structure, discipline, and a proven path to profitability, not hype or pump signals.
Their promise is bold and clear:
“We’ll Take You From Zero To Profitable Trader In Just 60 Days.”
Instead of selling courses upfront, Coinvo uses a value-first affiliate model:
Traders register for a partnered exchange via Coinvo’s link
In return, they receive:
A free trading ebook
A structured video learning series
Access to a private community with market insights and mentorship
All content is created by traders with 7+ years of real market experience
However, before working with us, the landing page struggled to turn interest into action.
Before Coinvo Worked With Us
Bold headline, but no supporting proof
Visitors questioned: “Why should I trust this?”
Education value felt vague and abstract
No clear explanation of the 60-day journey
Affiliate registration felt risky without reassurance
Mobile users dropped off before understanding the offer
Coinvo came to us with one clear request:
“We need a landing page that turns curiosity into confidence, and confidence into registrations.”
The Challenge
High promises convert, only when trust keeps up.
For Coinvo, the challenge wasn’t traffic.
It was belief, clarity, and friction.
1. A Strong Headline Without a Credible Path
“Zero to profitable in 60 days” grabbed attention,
but visitors didn’t immediately see how this transformation would happen.
Without a visible system, skepticism won.
2. Trust Is Everything in Crypto
Crypto audiences are naturally defensive.
Without:
Clear expert credentials
Proof of experience
Risk transparency
Visitors assumed the platform was “just another crypto funnel.”
3. The Value Exchange Wasn’t Obvious
Registering for an exchange is a high-friction action.
Users didn’t instantly understand:
What they get
When they get it
Why it’s free
This slowed decision-making.
4. Mobile Scanning Failed the First 10 Seconds
Most users arrived from:
Twitter (X)
Telegram
Mobile ads
But the landing page required too much reading before clarity emerged.
5. No Psychological Momentum Toward Action
The page lacked:
Step-by-step progression
Commitment reinforcement
A clear “next step” mindset
Users hesitated, then left.
The Solution
Coinvo’s landing page was rebuilt as a conversion-first education funnel, not a marketing page.
Our goal was simple:
Turn skepticism into trust,
trust into action,
and action into long-term trader engagement.
Coinvo gained:
A clear transformation narrative
A visible 60-day roadmap
Strong expert-led trust signals
A friction-reduced affiliate registration flow
Mobile-first clarity and CTA hierarchy
Every section now answers one core question:
“Why should I trust Coinvo with my trading journey?”
The Process
Phase 1: Audience Psychology & Trader Mindset Research
Crypto traders don’t buy promises, they buy systems.
We analysed how traders evaluate offers, where they hesitate, and what makes them commit to a platform.
What UXphoria Did
Analysed behaviour patterns from crypto education funnels
Identified skepticism triggers specific to affiliate exchange links
Mapped trader objections at each awareness stage
Studied how traders scan content on mobile under high cognitive load
Defined 3 core personas:
Beginners seeking structure
Struggling traders chasing consistency
Self-taught traders lacking discipline
Improvements
First-screen clarity improved by 44%
Early bounce rate reduced from 49% → 34%
Time-to-understanding dropped from 6.2s → 2.9s
Phase 2: Headline Reinforcement & 60-Day Journey Clarity
A bold promise needs a visible path.
This phase focused on making the headline believable.
What UXphoria Did
Translated the 60-day claim into a simple, visual roadmap
Introduced a “What happens week by week” breakdown
Reframed profitability as process-driven, not guaranteed results
Positioned Coinvo as a mentor, not a signal provider
Improvements
Headline credibility score increased by 39%
Scroll depth to journey section increased by 1.7×
Visitor hesitation reduced significantly before CTA exposure
Phase 3: Trust Architecture & Expert Authority
In crypto, authority must be earned instantly.
What UXphoria Did
Introduced expert profiles with 7+ years of trading experience
Added transparent disclaimers to reduce regulatory fear
Visualised real trading principles instead of profit screenshots
Highlighted community support and ongoing market updates
Improvements
Trust perception rating increased from 5.8 → 8.4
Users reaching the registration CTA increased by 52%
Return visits increased by 26%
Phase 4: Education-First Value Exchange Design
Instead of “register now,” Coinvo now offers a clear value trade.
What UXphoria Did
Structured the offer into 3 tangible assets:
Ebook → Foundation
Video Series → Skill-building
Community → Ongoing edge
Clarified instant vs long-term benefits
Reduced perceived risk of exchange registration
Improvements
Offer clarity score improved by 47%
CTA hesitation time reduced by 33%
Lead-to-registration rate increased by 2.1×
PPhase 5: CRO, Mobile Flow & CTA Optimisation
Every tap had to feel safe, intentional, and reversible.
What UXphoria Did
Designed thumb-friendly CTA placement
Added sticky reassurance near affiliate links
Simplified copy around registration steps
Reinforced “no cost – no obligation” messaging
Optimised page speed and load hierarchy
Improvements
Mobile conversion rate increased from 2.4% → 3.4% (+42%)
CTA click-through rate increased by 38%
Mobile bounce rate dropped to 31%
The Results
Coinvo’s new landing page transformed interest into action, without hype.
Launch Highlights
42% increase in landing page conversion rate
38% lift in exchange registration clicks
2.4× more qualified traders entering the ecosystem
Stronger trust within the first scroll
Higher engagement with educational content
The site now guides buyers, reassures them, and supports high-value decisions with ease.
The Outcome
Future Considerations
To scale further, Coinvo can explore:
Trader self-assessment quizzes before registration
Personalised 60-day learning paths
Case-based trade breakdowns from mentors
Gamified progress tracking inside the community
Post-registration onboarding flows to increase activation
Each step strengthens long-term trader success, and affiliate performance.
READY TO TURN YOUR LANDING PAGE INTO A CONVERSION ENGINE?
If your landing page relies on hype instead of clarity, traffic won’t save it.
Coinvo didn’t add more ads. They fixed belief, trust, and friction.
If you want a landing page that:
Converts cold traffic
Builds authority fast
And turns users into long-term believers
Contact us for more information.
