Oct 11, 2025
Take control of your finances with instant access to earnings and all your benefit cards
Director
Min Bui
Project Overview
Brand Identity & Positioning
Visual & UI Design System
Visual Language Development
Iconography & Illustration System
App Experience Concepts
Application Branding
Project Overview
Benefit Bridge — Your Financial Wellness, Connected.
We elevated the brand's visual system to align with its refined strategic direction, delivering an enhanced logo, a cohesive style guide, and an expanded iconography system — along with design frameworks for key website experiences.
Brand Identity & Positioning
We refined the brand identity to align with Benefit Bridge’s updated strategic direction.
The goal was to build a visual presence that communicates trust, clarity, and human-centered innovation — core values of a financial product that empowers users with everyday financial control.
The updated identity system features a more defined logo structure, a balanced visual language, and a unified tone that positions Benefit Bridge as a supportive, modern, and forward-thinking fintech solution.
The updated identity system features a more defined logo structure, a balanced visual language, and a unified tone that positions Benefit Bridge as a supportive, modern, and forward-thinking fintech solution.
Brand Identity & Positioning
To ensure consistency across app and web platforms, we developed a comprehensive design system that supports scalability and clarity. This system includes color architecture, typography hierarchy, grid structure, spacing rules, and reusable UI components.
Typography
Colours
Logo
By establishing clear visual patterns, the system allows the product to evolve smoothly while maintaining a professional, intuitive, and modern interface.
Visual Language Development
To establish a distinctive and cohesive identity, we developed a visual language that defines the brand’s core expression across both product and marketing touchpoint
This system includes shape architecture, graphic motifs, spacing patterns, and atmospheric elements that build the bridge between brand strategy and user experience.
Iconography & Illustration System
We expanded the brand expression through a consistent icon and illustration system designed to feel modern, empathetic, and easy to interpret.
Depicting people illustrates Interos's collaborative environment, while real-life objects connected through supply chains highlight the brand's regulatory influence and impact.
App Experience Concepts
These applications showcase how the identity system performs across marketing, product communication, and branded environments — ensuring a seamless and recognizable presence at every user interaction.
Application Branding
These applications showcase how the identity system performs across marketing, product communication, and branded environments — ensuring a seamless and recognizable presence at every user interaction.
READY TO GIVE YOUR WEBSITE THE SAME 32% CONVERSION LIFT MDRN REMEDIES ACHIEVED?
Most brands try to solve conversion problems with more ads. But without fixing friction, even great traffic won’t convert.
You DON’T need another “nice-looking” redesign.
You NEED a partner who understands how people make decisions — the same behavioural clarity that helped MDRN INCREASE subscription adoption by 45% after a structured UX overhaul.
At UXphoria, we turn unclear ecommerce experiences into clean, confident journeys that customers trust from the first scroll.
If you’re ready to build a website that improves performance, increases buyer confidence, and supports long-term growth…
HIT THE BUTTON AND LET’S BUILD IT
